Random Word Challenge: Discouraged

Day four of my random word challenge!

Today’s word is “discouraged.”

If you’ve gone through life never being discouraged by anything, I applaud you. Do you have any advice? 😀

Honestly, I have to remind myself to not be discouraged each time I think of something creative. When it comes to creativity for clients or my job, it’s easy. When things get personal, I’m my own worst critic.

There’s always someone better than you, but that doesn’t mean you can’t teach yourself and up your game.

It’s easy to find people who are doing better than you, but how you view them makes a difference. I enjoy baking, painting, writing, and design. Whenever I see someone doing better than me in those areas, I can get discouraged, but what good will that do?  If anything, that’ll make me want to quit. Instead, I look at that person and know I’ll be like them someday as long as I keep improving my craft. Use them as motivation instead of being discouraged.

Random Word Challenge (2)

The last thing you want to do is look back and realize the same amount of time you spent self-sabotaging yourself, you could have been elevating your skills. It’s easy to fall into a negative space, but monumental when you can turn it around and use it as a driving force to do better.

Blogtober: Mission Accomplished!

I DID IT!

This is my 31st article for the month of October officially completing Blogtober!

I took on the challenge on October 2 with no idea what to write. My website sat dormant for quite some time and I wanted to get back into the groove of writing. As a result of Blogtober, I purchased a domain and chose a theme. Something I’ve procrastinated doing for years.

I’ve never been this active on my site and I don’t plan on stopping. It feels good to get back into writing mode. I feel beyond accomplished right now. As basic as this goal was, I feel like I’ve done so much more.

Due to not planning my content in advance did add some stress because I didn’t want to fail. Two or three pieces of content were fillers and I feel a little bad about it, but my goal was to stay active. I mentioned in my progress article that I may do something similar again because it’s a great challenge.

I fell a little behind and posted three pieces of content today. Go ahead and judge me. Ha! I didn’t have to work yesterday or today, so why not make things more intense for myself during the final day.

If anyone reading this participated in Blogtober, how did you do? If you didn’t participate this time, give it a try! You don’t have to wait until October 2020 to do it.

Why is Blogging So Intimidating?

I’ve had this blog for quite some time. I’ve blogged for about a month, abandoned the site for a year, blogged again for about a week, then forgot about it again. Why? I honestly have no idea. This site was originally something else, but I exported my food content here. I don’t remember what I was doing with this site, but here we are.

I decided to challenge myself by participating in Blogtober. This would force me to write at least 31 posts during the month. This challenge has resulted in me being the most active blogger I’ve ever been. I think I’m one or two posts behind because life happens, but I’m still writing.

My ideas for blogs have changed so much because I felt I needed to write about one particular topic, but my mind is always thinking about a variety of things at any given moment. Why limit myself to one topic? This particular site is about anything and everything that comes to mind and I’m satisfied with this choice.

I understand why blogging is intimidating. I still feel intimidated. Sometimes I don’t know what to write. I automatically think my content has to be life-changing, have educational value or meaning. In reality, that’s far from the truth. Most people like to read blogs as if they’re reading about a friend. It’s all about a personal touch or connection. Be yourself. Write about your day, thoughts on what’s happening in the world, favorite TV shows, etc. Don’t write about heavy topics if that’s not what you enjoy.

Writing is similar to being an artist. You may have a great idea, but the white space on a canvas makes you instantly forget what the idea was or how to begin. You don’t have to be organized. Just start jotting things down. Don’t worry about the order in which to write. You can figure that out later. There have been several times where I switched the placement of paragraphs after writing because it flowed better.

Blogs don’t have to be lengthy. Start off writing 300 words. Over time, your fingers will glide across your keyboard with little effort.

All you have to do is start! I don’t have an editorial calendar, but if you like to be organized, think about what you want to write about in advance. You don’t have to post every day. Start with twice a week. Don’t make blogging a chore. When you look back at your blog, you’ll be amazed at how far you’ve come in consistency and writing style.
Don’t be intimidate. Just start writing. With consistency, you’ll develop the habit in no time.

 

What Facebook’s New Food Delivery Feature Means For Restaurant Brands

Facebook is making it easier for you to order food from your favorite restaurants through Facebook. The new feature is available on both the web platform and its mobile app. You will find the option to “Order Food” under the “Explore” navigation menu.

“We’ve been testing this since last year, and after responding to feedback and adding more partners, we’re rolling out everywhere in the US on iOS, Android and desktop,” Alex Himel, VP of Local at Facebook, stated in a post.

Facebook teamed up with existing food delivery services, including Delivery.com, Slice, ChowNow, Zuppler, DoorDash, GrubHub and EatStreet. When you select “Order Food,” locate the restaurant you would like to order from and hit “Start Order.” If the restaurant is in partnership with more than one of Facebook’s delivery partners, you’ll be able to choose between them. If you’re using this feature in the Facebook app, Facebook will launch an in-app browser so you don’t have to leave the Facebook app. Utilizing the feature on the web will direct you to one of the partnered delivery service sites to complete your order.

Users will also be able to read reviews from friends and customers before deciding to make a purchase. This is great exposure for restaurants that users aren’t familiar with. If a restaurant isn’t already partnered with a delivery service, this may provoke them to add this option to their marketing strategy. Small businesses can take advantage of this new feature by offering exclusive discount codes if a purchase is made through Facebook.

We can expect to see more restaurants advertising this feature similar to Yelp Badges. Only time will tell how many people will use the feature and if restaurants will see an increase in sales.

Benefits Of Offering Online Delivery

According to the National Restaurant Association, about one-third of all adults and more than 40% of millennials say being able to reach a restaurant online is an important factor when choosing to order. Sixty percent of adults say they’d take advantage of food delivery to their homes or offices if restaurants offered it.

Cowen chief analyst Andrew Charles stated, “All in, we forecast delivery to grow from $43 billion in 2017 to $76 billion in 2022, 12% annually over the next five years.”

According to GrubHub, restaurants saw a 50% increase in average monthly orders after using the service for a year. A GrubHub study showed that the convenience of customers filling out their own information online saved restaurant workers, who would normally be taking these orders over the phone, 2.5 hours of time for every 100 takeout orders.

Launching online ordering is easier than restaurant owners realize. There is no cost to sign up, technical support is included and the interface is user-friendly. Restaurants can easily incorporate promo codes or daily specials and have it automatically deducted from the total order.

With these benefits and more, implementing an online delivery service into your 2018 marketing strategy should strongly be considered. It may take time to get a delivery service up and running. With the potential to dramatically increase exposure and revenue, the investment is worth it.

Originally posted at:

 

Build Your Brand With Facebook Business Marketing

Facebook is a wonderful way to grow your brand, create brand awareness and attract and engage with customers, but if your primary reason for creating a Facebook business page is because other companies have one, you need to stop and think more strategically. Marketing on Facebook is a completely different entity compared to a general Facebook profile. Learn how to make the most out of Facebook for your business with these helpful tips.

Keep Your Facebook Business Page Updated

You may think people don’t pay attention to your Facebook business page’s description or category, but that’s not the case. Providing essential business information on your page and using brand keywords will not only make it look professional but will help customers know they found the right business page. Make sure business hours, location and logos are in sync with other marketing material — any discrepancies will create confusion.

Make Your Page Worth Their Like Or Follow

This may sound odd, but a page like is no longer the golden nugget it used to be. Once Facebook incorporated its new news feed algorithm in 2013, Facebook likes lost value. Page likes may inflate your vanity stats, but it doesn’t mean your content will reach more people. Make your content valuable to Facebook fans by offering exclusive deals, giveaways and contests. Make your fans feel like they’re going to miss out on something great if they don’t like or follow your page.

Incorporating Facebook Live into your marketing strategy is a great way to boost the appeal of your page. This is a great opportunity to provide exclusive content, engagement with fans and consumers, behind-the-scenes footage, product launches and more.

Facebook Advertising

Facebook has incorporated many functions to help brands get sales, including a “Shop Now” button. The challenge is, your sale conversions may be low depending on your brand. Not everybody that clicks on your ad will make a purchase. That would be nice, but you have to be realistic in your expectations.

Optimize your sales funnel by testing different ads and layouts, but don’t overlook the fact that prospecting customers want to buy immediately. Don’t have them go through hoops to get the product they want. The easier the process, the more likely a sale will be completed.

A better ROI can be achieved by promoting products that you already know sells. Did you promote a product that performed well in email marketing or a website promotion? Transfer that product to Facebook and target your core audience and those with similar interests or behaviors. Not only will this help increase sales, it can also bring in new customers.

Does Your Brand Have A Personality?

People want to connect to a brand but more so on a personal level. Your goal should be to create a community where people can learn, engage and share your brand. If you’re too corporate and salesy, there will be a disconnect. If your brand allows you to be whimsical, give it a try. Consumers are marketed to on a daily basis and can only consume so much of the advertising thrown their way. Give their eyes a break from sales pitches. Incorporate fun consumable branded content like memes, GIFs and short videos.

Quality Over Quantity

Your Facebook business page’s reach has declined over the last week. You may be tempted to boost it by increasing the number of posts on your page. This may temporarily increase your reach, but are you posting quality content or are you posting content for the sake of numbers?

Based on our findings, the most common reason for fans to unlike a brand’s page is because they post uninteresting content; the second most common reason is that they share too much content. Many businesses feel they have to post obsessively on their Facebook business page to be seen by consumers. The average user spends nearly an hour on Facebook. Combine that with the unknown amount of content from their friends and other pages they follow decreases the visibility of your posts exponentially.

Make sure your content is interesting, informative and shareable. If your posts lack quality, your fans will not like, comment or share which will organically increase your reach. When people engage with quality content, this tells Facebook your content is valuable and will more likely be seen by more people.

Experiment with posts and determine your brand’s sweet spot. Once you figure out what your audience responds well to, work around that content to achieve quality numbers.

Facebook is one of the most popular social networks around the world. There is no one-size-fits-all method for businesses, but grasping the core of Facebook for business is a great foundation for developing an effective and powerful Facebook presence.

Originally posted on: https://bit.ly/2HG9OdR