Real Estate Marketing – Luxury Apartments Social Media

While freelancing for Show My Property TV, I was responsible for managing multiple social media accounts for luxury apartments across the United States. The goal for each luxury apartment was to increase move-ins via lead generation and share information about their properties on social media channels.

My social media management included creating social copy, producing graphics for ads and social media pages, increasing website traffic, lead generation, and showcasing the surrounding area to help boost interest in the properties. Each property had a different demographic to target, so all ads were adjusted accordingly via Facebook Business Manager. My lead generation ad generated 85 leads in one month at an average cost of $3.50 per lead and a relevancy score of 10.

 

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Video Content: Brushing Up on Video Creation

Having a background in social media marketing has allowed me to explore the art of video creation. Over the years, I have been fortunate enough to have access to programs, free of charge, to expand my knowledge of editing and audio.

My friend gave me access to a few programs to improve my video skills. I’m beyond excited to have industry-standard programs at my fingertips. It’s going to be interesting to see what new formats I can think of. Regardless, I want to feel that sense of joy and excitement when I watch my finished product. My goal is to continue with social media formatted vids for resume purposes, but also expand into more complex editing techniques. What I learn may take me to higher places in my career.

I’ve shared two social videos I created early in my video editing days. They were both for a social media company I worked for. As simple as they are, I’m happy to say they performed well. The Power Rangers’ video received over 23 million views and The Animaniacs video has over 4 million.

Bogus Viral Food Videos

As you scroll through your social media feed, you land on a Tasty or So Yummy video. Odds are they’re making something that looks ridiculously delicious with ingredients you never thought you could use or a unique method you’d wish you thought of. Melted ice cream and powdered sugar combined to make cake icing? Sounds easy! There’s a catch. The recipe doesn’t work. It was only made in hopes of it going viral.

I consider myself to be a beyond average cook. There have been some videos on Tasty and So Yummy that made me question the competency of their “chefs” or “food creators.” You’ll notice their measurements are incorrect, the cooking times are too short (because everyone wants a quick meal), and the comment section is filled with people who tried the recipe and had disastrous results.

With my spidey senses already tingling, I discovered How to Cook That on Youtube.  She primarily creates baking videos, but she also debunks some of the most viral food videos by popular brands by testing the recipes, sharing her results, and explaining why they didn’t work.

Is So Yummy the WORST baking channel on YouTube? is a perfect example of their deception. Before you attempt any of these viral food videos, pay close attention and do your research. If it seems to easy to be true, it probably is. You’re better off googling an actual recipe.

An additional video I found interesting: Blossom’s Fake Video Exposed by Food Scientist

 

 

 

How Burger King Used Instagram Stories Better Than Their Competitors (Later.com Article)

If you’ve been using Instagram Stories for your business, you’ll want to pay attention to how Burger King upped the marketing ante when it comes to getting results.

If you aren’t sure how to get started with Instagram Stories for Business, our new Instagram Stories course will teach you how to obtain your ideal audience, drive traffic to your website, and much more for free! Set up your Later account to get started.

Burger King Reiterates “Have It Your Way” 

With 80 percent of users following a business on Instagram and over 300 million using Instagram Stories each day, there’s a lot of information to consume. Since Instagram users spend time flipping through stories, why not have them stop and make a burger?

Burger King España utilized the Instagram Stories poll to allow consumers to create their own Whoppers. After choosing their ingredients, participants received a promo code (sent through DM) to redeem their free custom Whopper.

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According to LOLA MullenLowe Madrid, the agency responsible for the “Stories Ordering” campaign, over 80 percent of their followers engaged with the story. More than 34,000 custom Whopper coupons were created to last 24 hours, but Burger King ran out within three hours.

What’s even more amazing is over 45,000 unique users interacted with the story for more than three minutes. In a society with short attention spans, that outcome is huge!

With a low production cost and no media advertising, Burger King España gained 5,000 new followers in one day and obtained data on their customers’ preferences to create the InstaWhopper.

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The winning ingredients included a double patty with cheese (selected by 90 percent), bacon (84 percent), ketchup (81 percent), mayo (76 percent), lettuce (75 percent), onion (57 percent), and tomatoes (57 percent).

Sorry to all of you pickle lovers, but they didn’t make the cut. The InstaWhopper was sold for a limited time at every Burger King in Spain.

The popular strategy has made its way to America in honor of National Hamburger Day on May 28. You can place your votes for America’s Favorite Whopper in Burger Kings’ Instagram Stories.

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Of course, giving away free customizable burgers is a recipe for success. The other reason for this success is its interactivity. Enabling a personal conversation between brands and consumers is more appealing to millennials and Gen Z. The ease of instant gratification is a strategy very few businesses implement.

How to Make Instagram Stories Work for You

No matter what your business sells, storytelling is key. Drum up personal interest in your product so consumers will feel like they’re part of the brand. Make sure your Instagram Stories have a beginning, middle, and end that communicates a distinct message and outcome.

Create relatable quality content and viewers are more likely to engage and keep coming back for more.

If you’re not sure how you’ll get all of this done, don’t worry. Later is launching a new Instagram Stories Scheduling + Planning tool to make your Instagram Stories for Business marketing much easier.

Ready to get started? Sign up to get your free account.

Description: Burger King used Instagram Stories to allow consumers to create customizable Whoppers.

The Do’s and Don’ts of Facebook Live Streaming

From big brands to your friend’s grandmother, everyone is streaming on Facebook. Why? Facebook Live generates 10 times more comments than regular videos and people watch over 100 million hours of Facebook videos each day.

As tempting as those numbers are, it doesn’t mean you should start live streaming random videos for the sake of views. Live streaming can be nerve-racking and requires a lot of patience. If you want quality responses, you have to live stream quality videos. Here’s a list of do’s and don’ts for Facebook Live streaming.

DO a Test Video

Before going live, you’ll want to do a practice video. In your privacy settings, choose ‘Only Me’ to prevent your video from going public. Make sure the area you’re recording in is quiet and has great lighting. Check your surroundings and make sure you aren’t broadcasting anything you don’t want people to see. Make sure your internet connection is strong because the last thing you want is a laggy video. Once you’re satisfied with your video quality, choose ‘Public’ in your privacy settings and go live.

DON’T Randomly Start a Live Stream

Avoid posting a status stating you’re going live in 30 minutes. Give Facebook at least two hours to properly serve fans your message.

DO Promote Your Upcoming Stream

To get great viewership, schedule your live streams by creating events on your Facebook page or group. Not only does this build anticipation, it also allows people to set aside time to watch your stream. Be sure to send reminders up to 48 hours prior to your broadcast. Consider cross-promoting your event on other social platforms, emails, and newsletters.

DON’T Restrict Yourself to a Sit-and-Stay Live Stream

Avoid ONLY live streaming sit-and-stay videos. Sitting at a desk and simply talking to a camera can be boring for you and your viewers. This is a great opportunity to walk around your office or warehouse and give your audience a tour. Showcase your company’s culture. Is your company attending a cool event? Are you throwing an awesome BBQ? Make your audience part of the experience with a Facebook Live stream!

DO Allow Fans to Make Their Way to Your Stream

Your stream may start at 1 PM, but don’t start talking about your brand at that exact moment. Place an opening scene with your logo, a description of your live stream and/or a countdown clock at the beginning of your live stream. Try to go live at least 10 minutes prior to your scheduled time. This will allow fans to click on your live stream and await its start.

DON’T Go Off-Topic

It’s easy to go off topic when you have to constantly talk. Have a clear outline of what you’re going to discuss and stick with it. It’s alright to connect on a personal level with your audience, but it should never lead to discussing what you’re going to have for dinner tonight.

DO a Q&A

This is a great opportunity to interact with your audience. You won’t be able to answer all of their questions, but showcasing the effort to do so will score bonus points for your brand.

DON’T End the Video Without Considering the Latecomers

Never immediately abandon your video. Once a video ends, the live chat is still active. You may receive additional questions you can reply to. This is a great opportunity to thank your fans again and mention any upcoming events.

DO Have a Moderator

You or a member of your team should always monitor your live chat. Trolls are rampant on social media. The more people you have engaged with your Facebook Live stream, the likelihood of trolls finding your stream increases. Moderators should delete all spam posts and make sure the chat remains welcoming.

Finally,

DON’T Have High Expectations

Your first stream may not be a hit. Don’t be discouraged and DO keep experimenting and learning. You’ll only get better.

How Social Media Influences Sales

In the past, a sales representative was responsible for educating a customer on a product, services and initiating a sale, whereas now the salesperson is a virtual customer who left a review.

Digital buyers have turned to social media for a variety of shopping needs like staying current on fashion trends and the latest technology. According to an Invesp survey, 78 percent of respondents said that companies’ social media posts impact their purchases. After discovering an item, 50 percent of those consumers will buy the product within a week while 80 percent will make a purchase within three weeks.

“Shop Now” buttons have become prominent to help drive sales, but 59 percent of digital retailers admit to not having a direct Shop Now button on their social platforms. What factors influence sales?

Social Influencers

Social influencers can have a large effect on purchasing decisions. Social influencers have a huge following and are often well-versed in social media. This makes it easier for their followers to become familiar with a brand and influence a purchase.

Friends and Family Recommendations

According to Market Force, 81 percent of respondents said posts made by friends influenced their decision to purchase an item. 80 percent stated they tried a new product based on friends’ recommendations. It’s no longer solely about unique content. Your posts need to have value to gain social reach and revenue.

Educating Consumers

Many brands share content featuring how a product works and how it will benefit consumers. This form of marketing creates familiarity, curiosity, and loyalty to brands. It has been instrumental in helping brands debunk rumors and open two-way conversations to build a personal and business relationship on trust.

Exclusive Deals and Promotions

Consumers who are looking for exclusive deals on social media are more likely to follow a brand and purchase from them. 66 percent of consumers use coupon codes from social media. 43 percent of millennials who found a deal shared it through social media.

These facts are a good reminder that businesses need to have a strong social media presence in order to drive sales. Not only do businesses need to understand their target audience, but how to implement a variety of marketing strategies to get consumers to make a purchase.

Top 3 Social Media Trends of 2018

Social media has made quite a few advancements this year. Twitter has upgraded to 280 characters, video and live streaming has grown in popularity and visual platforms such as Instagram continue to expand.

With 2017 coming to a close, businesses will look forward to revamping their social media strategy. Due to various platforms and variables to consider, we’ve gathered the top three social media trends to consider in 2018.

Video and Live Streaming Will Continue to Grow

There are various social media platforms for integrating video into your social media strategy. Businesses who have incorporated video marketing saw a 49 percent increase in revenue compared to non-video users. Videos have been shown to elicit higher reach and engagement.

Live streaming has exploded in popularity. It is easily accessible via mobile and desktop and doesn’t need a fancy set up to get started. Businesses can use live streaming to introduce new products, host Q&As, show their business culture and much more.

Since Instagram Stories launched in August 2016, it has surpassed Snapchat by accumulating over 200 million users each month. Instagram Stories is only a year old and will continue to grow in 2018. If businesses want to engage with Instagram users, they need to take the time to learn how to utilize Instagram Stories effectively.

Ephemeral Content

Ephemeral content will disappear after a person views it or after a 24 hour period. Businesses may not want their content to disappear, but this is a trend they must consider.

The short visibility may seem like a weakness, but it is actually a benefit. According to a recent study, people lose concentration after eight seconds and attention spans will continue to decrease with more technological distractions.

With younger millennials and generation Z consuming more content, FOMO (fear of missing out) has become prevalent. This may result in consumers responding faster to ephemeral content which will make businesses happier.

Personalized Content

Businesses are getting more creative on the visual look of their content, but cookie-cutter copy is no longer trusted.

Businesses will have to begin stepping into the consumer’s shoes. Instead of promoting a product with general advertising, businesses will have to advertise the specific problem their product can solve. This personalized content should be based on gender, age, location, income and other variables to connect with their target buyers. Integrating a storytelling approach to connect on a personal level can often lead to better engagement and sales.

We expect a lot of changes in social media in 2018, which means the role of social media marketers and businesses will continue to expand.

What Facebook’s New Food Delivery Feature Means For Restaurant Brands

Facebook is making it easier for you to order food from your favorite restaurants through Facebook. The new feature is available on both the web platform and its mobile app. You will find the option to “Order Food” under the “Explore” navigation menu.

“We’ve been testing this since last year, and after responding to feedback and adding more partners, we’re rolling out everywhere in the US on iOS, Android and desktop,” Alex Himel, VP of Local at Facebook, stated in a post.

Facebook teamed up with existing food delivery services, including Delivery.com, Slice, ChowNow, Zuppler, DoorDash, GrubHub and EatStreet. When you select “Order Food,” locate the restaurant you would like to order from and hit “Start Order.” If the restaurant is in partnership with more than one of Facebook’s delivery partners, you’ll be able to choose between them. If you’re using this feature in the Facebook app, Facebook will launch an in-app browser so you don’t have to leave the Facebook app. Utilizing the feature on the web will direct you to one of the partnered delivery service sites to complete your order.

Users will also be able to read reviews from friends and customers before deciding to make a purchase. This is great exposure for restaurants that users aren’t familiar with. If a restaurant isn’t already partnered with a delivery service, this may provoke them to add this option to their marketing strategy. Small businesses can take advantage of this new feature by offering exclusive discount codes if a purchase is made through Facebook.

We can expect to see more restaurants advertising this feature similar to Yelp Badges. Only time will tell how many people will use the feature and if restaurants will see an increase in sales.

Benefits Of Offering Online Delivery

According to the National Restaurant Association, about one-third of all adults and more than 40% of millennials say being able to reach a restaurant online is an important factor when choosing to order. Sixty percent of adults say they’d take advantage of food delivery to their homes or offices if restaurants offered it.

Cowen chief analyst Andrew Charles stated, “All in, we forecast delivery to grow from $43 billion in 2017 to $76 billion in 2022, 12% annually over the next five years.”

According to GrubHub, restaurants saw a 50% increase in average monthly orders after using the service for a year. A GrubHub study showed that the convenience of customers filling out their own information online saved restaurant workers, who would normally be taking these orders over the phone, 2.5 hours of time for every 100 takeout orders.

Launching online ordering is easier than restaurant owners realize. There is no cost to sign up, technical support is included and the interface is user-friendly. Restaurants can easily incorporate promo codes or daily specials and have it automatically deducted from the total order.

With these benefits and more, implementing an online delivery service into your 2018 marketing strategy should strongly be considered. It may take time to get a delivery service up and running. With the potential to dramatically increase exposure and revenue, the investment is worth it.

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TBar Apparel Social Media Management

TBar (Texas Born and Raised) is a small apparel business located in Texas. The goal of the campaign was to amplify their brand to Texans and increase sales.

I worked with the client to represent the brand in their tone, create graphics, social copy, and keep social media ads limited to the state of Texas. The ads received 446 website link clicks at a cost of $0.21 per click in one week. The ads also increased sales by 72% which led to customers requesting different types of hats, shirts, and sizes. As a result of my social media success, the owner landed a small sales section in a popular store in Texas. My Facebook likes ad generated 223 new fans in the same week.

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